Music-lovers attending Japan's largest music festival, Summer Sonic,
have become accustomed to catching sets by the world's biggest
musicians, from headliners Jay-Z and Beyoncé to Coldplay and My Chemical
Romance.
This year though, a "special guest" closed the show in Tokyo.
Girls'
Generation is the first Korean act to close the Japanese festival --
and follows in the footsteps of a previous late-night special guest,
Lady Gaga.
"We feel like rock stars!" said Tiffany of Girls'
Generation, moments before taking the stage. "It's completely exciting
to attend a rock festival when we are not rock, so we are hoping we can
give it a different twist for this year's show."
The appearance came as little surprise to music fans in Japan.
In June, Girls' Generation's self-titled album became the best-selling debut ever by a foreign artist in Japan.
It's gone on to break the 500,000 sales barrier, making the group the highest-earning foreign act in Japan this year.
The silver lining around their outfits -- glittering black
skirts, designer waistcoats, knee-high boots -- proves an apt metaphor
for the years of training the girls have been through.
But spend a few minutes with the chipper Hallyu leaders, and you sense their international careers have just gotten underway.
Global domination
Backstage, clearly excited to be part of the eclectic
Summer Sonic, California-born Tiffany couldn't wait to show audiences
her enthusiasm.
"We are definitely fans of the artists
here and it's great to be standing on the same stage as them," she says,
while perched on the edge of a sofa for nine.
"We heard Avril Lavigne and Panic at the Disco! but it
wasn't fair because Sunny walked in screaming 'I saw James Blunt!' and
Seohyun was so sad!" says Tiffany, throwing a sympathetic arm around
Seohyun.
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The
group has already performed shows as part of the SM Town Live tour in
Los Angeles, Shanghai and Paris, and they promise future shows in other
international cities.
But 22-year-old Sunny is keen to
join more festivals "wherever our fans are … but if we had to choose
somewhere in particular, how about South America?"
With girl groups being the latest in what has become a
Korean Wave machine, Girls' Generation are one of many hoping to break
into the coveted U.S. market.
"We debuted in Japan
last year so we sing in Japanese, but we would definitely like to sing
in English and make a worldwide record," says the group's second
U.S.-born member, Jessica.
Breaking into the West
"I think it's unlikely that any wave is going to break
through the way that K-Pop has in Japan," Schwartz says. "America is too
big a market for that and the United States and European markets are
not very unified, anyway. But an Asian artist will break through at some
point."
If Girls' Generation can achieve the ultimate crossover,
they will feel it's well-earned. Jessica signed to SM Entertainment at
age 11 in 2000 and all of the girls have been through years of training.
"We don't think we achieved success quickly because we
spent a lot of time ptacticing and spending our school years together,"
says Jessica.
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"We
spent out entire lives preparing for this, so of course all of this
incredible success is a blessing, but we've waited for so long and we
are only just beginning to show what we have," adds Tiffany.
The group also reveals personal ambitions, suggesting that each member has her own plans both inside and outside of the group.
"Each girl has practiced choreographing, acting and
singing, so we are looking forward to being in the group, but also
showing individual acts," says Tiffany.
Hard work
"We stay fresh by being silly!" says Jessica.
"We
like to get together and play games, talk, have sleep-overs, eat and
normal girls stuff," says Tiffany. "Everyone's silly, no one is quiet.
That's the specialty of the group, we are extremely loud!"
"We also have free time to ourselves, and we spend it with
our family and friends," says Jessica. "These days, we are travelling a
lot to different countries all over the world, but we like to spend
time in Korea."
Over the next few months the girls will be promoting a new
album in Korea, an album comprising "a wide variety of songs" recorded
over two months, followed by a tour.
More on CNNGo: Korea's teeniest girl group breaks down at Seoul fan meeting
"Being
on stage with all nine of us is refreshing and energizing," says
Jessica. "It's the energy that's important -- we call it Girl Power!"
"It's
especially exciting because we get to spend the whole three hours
performing, all nine of us," adds Tiffany. "We always have a different
concept when we go on stage, but I think what it comes down to is the
group is always about being natural."
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